DingTalk Helps "Woodpecker" Enter Thousands of Homes

Category: Latest Activities

Published: 08 July 2025

Zhuomuniao Network Technology Co., Ltd. is a digital home maintenance service enterprise that has been dedicated to the vertical field of home maintenance services for decades. As of October 2024, Zhuomuniao operates 59 subsidiaries nationwide, with over 500 engineer stations, offering our services across 300 cities. We have accumulated a database of over 950,000 engineers, serving millions of households, businesses, and various manufacturers. In the market, we have developed a strong reputation for "if you need regular home repair services, just call Zhuomuniao," and "we fix everything except broken hearts.

DingTalk's communication and collaboration features enable our team to communicate efficiently regardless of time and location, ensuring timely and accurate transmission of information. The establishment of a knowledge base has helped us systematically manage and share our experience, improving employees' professionalism and service quality. The process approval feature simplifies our internal processes, accelerates decision-making speed, and enhances overall operational efficiency. Particularly noteworthy is DingTalk's seamless integration with our internal management system, achieving real-time data synchronization and automated business process management. These core value points allow us to focus more on providing quality repair services to our customers and drive continuous business development.

Building a unified portal for collaborative office work by integrating custom applications with DingTalk

In the process of digital transformation, Zhuomuniao has several internal systems. When employees need cross-department collaboration or access to comprehensive information, they spend a significant amount of time and effort switching, searching, and logging into different systems, reducing work efficiency. Moreover, Zhuomuniao’s core business processes are based on its self-developed business system, while approval processes are created based on DingTalk’s OA capabilities, resulting in a disconnection between business processes and approval processes, leading to lower efficiency. By leveraging the rich API interfaces offered by DingTalk, Zhuomuniao's development team has effectively addressed the aforementioned issues:

• Single Sign-On integration to resolve problems with multiple systems and multiple accounts:

Customized workbenches based on DingTalk's foundation seamlessly integrate over ten existing systems from Zhuomuniao such as the operation and maintenance platform, management platform, and human resources system. Employees can directly log into the unified collaboration platform using the DingTalk account system, ensuring security while solving issues with efficiency and experience;

• Deep integration of business processes and approval processes, transforming business systems into IM:

Leveraging DingTalk's open and integrated capabilities, by calling APIs for to-do items, approvals, message notifications, schedules, and group conversations, Zhuomuniao’s core business systems - such as the work order workflow system, operation and maintenance platform, management platform, and remote information—have been closely integrated with the DingTalk platform, with a monthly API call volume of nearly 3 million, achieving the transformation of business systems into IM.

• Efficient collaboration through DingTalk video conferencing:

Based on DingTalk's directory and upstream/downstream organizational capabilities, internal employees can use DingTalk's audio and video functionalities to break barriers of physical space and initiate meetings anytime, anywhere. Since 2024, on average there have been over 2,000 meetings per day, with over 18,000 minutes of meeting time daily, significantly improving collaborative experiences for remote workers.

Building an immersive corporate culture digital space to deeply embed the "Bird Brother" IP

With the gradual increase in personnel size and number of roles, important information such as company milestones, rules and regulations, and event news cannot be efficiently disseminated, leading to low efficiency in company communication and bottlenecks in management efficiency. Based on the dedicated foundation of DingTalk, Zhuomuniao has built an immersive digital space for corporate culture, effectively solving the above issues:

● Based on the capabilities of the dedicated DingTalk foundation, create a unified visual portal:

Zhuomuniao uses the blue color of the company logo as the theme color for the DingTalk workspace, standardizes application icons, unifies workspace visual design, and places the most frequently used enterprise applications in the most prominent locations. Through the custom-designed workspace, the company consistently communicates its brand values internally, continuously enhancing employees' cultural and corporate identity.

● Distribute important information through multiple channels and with strong reminders, and smartly select groups for precise delivery:

Important company articles, rules and regulations, and important notices are accurately distributed to the target audience within the company through "Announcements," while the capabilities of non-forwarding and watermarking also ensure information security for classified announcements. For company-wide events, employee welfare programs, and related information, Zhuomuniao utilizes the "Smart Operations" capabilities of the dedicated DingTalk to accurately identify various groups within the company through "audience selection," effectively targeting the right audiences, ensuring that sensitive information is visible only to authorized personnel, maintaining proper level permissions for information, and prominently delivering brand messaging and essential information to selected groups through methods like "Startup screen," "Homepage pop-up," and "Banner carousels."

● Customize "Bird Brother" emoticons to build an "immersive" digital space for corporate culture:

Zhuomuniao fully utilizes the dedicated DingTalk capabilities to create a digital space for corporate culture, promoting customized "Bird Brother" emoticons within DingTalk IM; corporate culture officers create "cultural circles" using the DingTalk knowledge base, archiving columns such as the Hall of Fame, employee activities, and the monthly culture bulletin, and quickly distributing them through methods like startup screens and pop-ups, creating an immersive digital space for corporate culture for employees.

Building an enterprise knowledge base and learning platform to accelerate knowledge accumulation and talent development

As the company's business expands, the amount of digitized assets within our organization continues to grow. The continuous development and updates of internal regulations, policy documents, service SOPs (Standard Operating Procedures), and other materials make it challenging to confirm the latest versions, as knowledge is scattered across employees' local devices, making knowledge sharing and searching inconvenient. Meanwhile, as the most crucial strategic resource for Zhuomuniao, leveraging the accumulated experience of the organization to continuously enhance employees' professional and managerial capabilities has become a key focus for the management team. Zhuomuniao has effectively addressed these issues by utilizing the knowledge base on DingTalk:

● Systematic management through five major repair knowledge databases, compiling repair experience:

Zhuomuniao has categorized and archived five major repair databases and eight service areas in the knowledge base on DingTalk, covering 95 types of maintenance service categories, which include systematic repair guides, practical repair Q&A, and standard repair service SOPs. The repair knowledge database supports Zhuomuniao in advancing the standardization and normalization upgrade of the repair industry, continuously improving employees' professionalism and service quality.

● Building an enterprise shared knowledge base, one knowledge base per department:

Company-wide commonly used knowledge databases are directly deployed on the staff workbench, with a prominent access point for easy and quick knowledge acquisition; over time we have developed separate knowledge databases per department, enabling new employees to rapidly grasp company and departmental information through these knowledge databases and continuously improve their professional skills.

● Ongoing empowerment through the Zhuomuniao online learning platform:

Aiming at the specific skill and management needs of different positions, Zhuomuniao continues to refine and accumulate professional courses, establishing its own online learning platform. Through learning points and job certification methods, we motivate and accelerate talent growth.

By leveraging the power of digitalization through DingTalk, Zhuomuniao has not only improved its service quality and response speed, but has also taken meaningful steps forward in its digital transformation journey. In the future, as technology continues to evolve and innovate, Zhuomuniao will continue to lead the industry, providing even smarter and more efficient services to protect every ordinary household.

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