Xiaowen Family Tea x DingTalk: Digital Technology Enhances the Aroma of Tea

"Xiaowenjia Tea" was established in 2013 and is a premium tea brand created by the Xiaowenjia Group. It specializes in Wuyi rock tea, especially the renowned "Niu Rou" (beef flavor) rock tea, and has gradually become a benchmark enterprise covering all categories of Chinese tea. The co-founder, Mr. Chen Xiaowen, originates from the Chen family—a lineage of tea producers with a history of 300 years—and currently serves as the head of the family. He is recognized as one of the first national-level inheritors of the traditional techniques of Wuyi rock tea, designated as an intangible cultural heritage.

"Xiaowenjia Tea" was established in 2013 and is a premium tea brand created by the Xiaowenjia Group with a renowned reputation nationwide. It specializes in Wuyi rock tea, particularly known for its "Niu Rou" (beef) rock tea, and has gradually developed into a leading Chinese tea enterprise covering the entire range of tea categories. Co-founder Mr. Chen Xiaowen is the current head of the Chen family, which has a 300-year history in tea production, and is one of the first national-level inheritors of Wuyi rock tea skills, recognized as an intangible cultural heritage of China.

Adhering to the concept of multi-brand and multi-channel operations, "Xiaowenjia Tea" owns several tea brands under its umbrella. Based on the traditional tea system, the company established the new business brand A MAGICAL TEA. It aims to create a new-style tea space with social attributes. The store sells not only Xiaowenjia Tea, but also launched the innovative tea drink "Ling Ka" series. "Tea Americano" and "Rock Tea Latte" were also created, becoming popular cross-industry hit products combining traditional tea with innovative beverages. While preserving the essence of traditional tea culture, Xiaowenjia Tea brings convenient and fashionable pure tea drinks to young consumers and is highly favored by the market.

The integration of DingTalk is a crucial component of our digital transformation journey. It has freed up significant human resources and enhanced the company's overall operational efficiency. In this digital era, we welcome change wholeheartedly, offering improved products and services of higher standards, making the company's operations more efficient.

Automated Payroll Calculation Brings Data to Life

Facing the management challenge of high employee turnover and diverse salary structures, the traditional manual calculation process using Excel was time-consuming and prone to errors. Especially when attendance rules changed or when managing multiple versions of spreadsheets, the monthly payroll calculation almost became a complex 'spot the differences' game.

DingTalk's Smart Payroll System offers automated workflow solutions for Xiaowenjia Tea, linking employees' onboarding, transfers, and departures with compensation to enhance interdepartmental communication and collaboration efficiency. Once an employee submits a resignation request that is approved, the system automatically synchronizes the lists of pending insurance subscriptions and cancellations, immediately triggering the procedures for canceling social securities payments to ensure timely and accurate information handling, avoiding resource wastage. Personal income tax calculations and filings are completed within the system, leveraging preset tax law algorithms to accurately and swiftly handle the calculations and submissions for annual one-time bonuses and personal income tax. This has significantly improved both work efficiency and compliance. Additionally, the DingTalk system generates automatic payroll dashboards according to payroll data and supports custom formulas to promptly update reports for multiple business departments, making multi-device monitoring effortless.

Accelerated Cross-Store Transfers Make Approval Processes Fly

Xiaowenjia Tea manages multiple outlets. To meet demands during peak times or special events, frequent staff relocations between stores are required. However, this multi-tiered approval process often takes several days to complete, making it difficult to track these temporary schedule changes. With DingTalk's Advanced Scheduling features, this original management method has been completely revolutionized:

New "Publish Requires Approval" Setting: Ensures the effectiveness and fairness of scheduling decisions. All scheduling plans require review and approval by management before execution, while enabling the "Do Not Modify Past Shifts" rule to maintain the authenticity and stability of records.

Flexible Scheduling Management: Stores can define their own operations by configuring multiple shifts. The "Temporary Line-up Shift Planning" function precisely matches actual work hours of employees, optimizing human resource allocation.

Store Dispatch Management: Through approval workflows, requests for human resource support between stores are processed, with approval times shortened from days to just a few hours, even minutes. All inter-store reassignment details are automatically recorded for easy tracking and statistical analysis, ensuring timely responses for support needs and facilitating efficient cross-store collaboration.

Interactive Training Makes Knowledge Flow Freely

Previously, Xiaowenjia Tea relied on printed internal training materials and traditional centralized on-site training methods, which were inefficient in document management and distribution. Now, through the DingTalk Kuxue Academy platform, the traditional training model has been thoroughly transformed:

Digital Training Platform: Online courses enable digitalized management of training content, providing standardized onboarding processes and allowing employees to learn anytime and anywhere, simplifying training efforts and reducing redundancy. Companies can tailor training plans for positions and individual employee needs. This ensures training content is highly targeted and effective, significantly enhancing employees' learning experience and organizational training outcomes.

Centralized Operation Management: The Kuxue Academy platform also allows instant push of company policies and promotional activity updates to ensure synchronized communication across all stores. Internally uniform operation guidelines and SOPs are now consolidated into the course library, further improving information dissemination efficiency and maintaining consistency in store procedures.

Enhanced Engagement and Participation: The integration of DingTalk’s live broadcasting has enabled training of franchise partners without time or location barriers, significantly expanding training coverage. Trainees can interact live with presenters via live Q&A sessions—allowing participants to raise concerns instantly and receive timely expert responses. This has dramatically improved training convenience, interaction levels, and, consequently, employee participation and practical learning outcomes.

Going forward, DingTalk will always serve as our solid digital foundation, propelling Xiaowenjia Tea further into embracing the digital wave, providing consumers with higher-quality products and services. It blends the traditional fragrance of tea seamlessly with modern digital management intelligence, driving the tea industry towards a broader and brighter future.

DomTech is a locally appointed official service provider of DingTalk. We specialize in providing full DingTalk solutions to businesses of all sizes. If you're interested in discovering more about how DingTalk platform applications could help your business, don't hesitate to contact our online customer service team. Our excellent development and operations teams and rich market experience enable us to offer top-notch, dedicated DingTalk solutions and services for you.