On December 27, the "See Wisdom – Tech Innovation Power Private Salon" jointly initiated by DingTalk and Zhongcun International was held in Beijing. Many leaders from technology and innovation enterprises gathered together to share insights on enhancing organizational effectiveness and business momentum.
On December 27, the "See Wisdom – Tech Innovation Power Private Salon" jointly initiated by DingTalk and Zhongcun International was held in Beijing. Many leaders from technology and innovation enterprises gathered together to share insights on enhancing organizational effectiveness and business momentum.
As a pioneer in digital transformation, Sina has evolved from forums, portals, and blogs to Weibo, continuously maintaining innovation and transformation.
Ma Yuting, Deputy Director of Project Management at Sina Weibo, stated that Sina Weibo chose DingTalk for its intelligence and openness.
"We need a mature product developed by a professional team, which continuously empowers enterprises with newly introduced functionalities to enhance efficiency. DingTalk satisfies all our requirements," said Ma Yuting.
Ma explained that DingTalk not only seamlessly integrates with Sina Weibo's self-developed collaboration system but also covers the majority of Sina Weibo's office scenarios, meeting the demands for interaction among systems and business operations. Against the background of cost reduction and efficiency enhancement in 2023, instead of further upgrading its self-developed app “Sina Pocket,” Sina Weibo fully migrated to DingTalk.
Regarding OA operations
At DingTalk, Sina Weibo developed an AI assistant called "Xiaoxin," enabling one-stop handling of affairs such as meeting room reservations and visitor applications while also acting as internal customer service. Taking meeting room reservations as an example, Xiaoxin can intelligently match available meeting rooms based on the user's instructions, and send reminders 15 minutes before the meeting starts for users to check in promptly or release the room slot. Simplifying the reservation process while making full and effective use of internal resources.
Concerning Marketing operations
The sales team can use the intelligent AI marketing assistant to monitor real-time progress of various business processes, including contract approval and resource booking status. Similarly, business operation teams can utilize this AI assistant to detect hot topics or public opinions timely, thereby better seizing opportunities and preventing risks.
Regarding Operations business scenarios
The operation data assistant utilizes DingTalk as an interactive entry point to provide Weibo's various vertical domain operators with real-time services through intelligent Q&A while also delivering required information via visual charts. This AI assistant has greatly reduced the learning costs for employees operating various systems, significantly enhancing both their efficiency and effectiveness.
Currently, DingTalk AI assistants have successfully operated in several business scenarios within Sina, significantly improving response speed and cost control, showcasing the enormous potential of digital intelligence. Ma Yuting mentioned that both parties will continue to explore more paths for digital innovation and novel information system applications, unlocking even more cutting-edge capabilities.
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