New Year's Work Resumes: DingTalk Introduces New Features

On February 5th, the auspicious snake ushers in blessings and fortune-filled beginnings. In this year's opening ceremony, DingTalk colleagues received a special blessing—an invitation to the first cup of milk tea of the new year, sent by DingTalk President Ye Jun to all employees through the "Treat红包" (Treat Red Envelope) function. Laughter filled the event site, brimming with vitality of all things rejuvenated, with employees holding warm cups of milk tea, embarking together on a new journey of DingTalk with the blessings of "AI empowerment, everything goes well" from the leadership.

On February 5th, the auspicious snake ushers in blessings and fortune-filled beginnings. In this year's opening ceremony, DingTalk colleagues received a special blessing—an invitation to the first cup of milk tea of the new year, sent by DingTalk President Ye Jun to all employees through the "Treat红包" (Treat Red Envelope) function. Laughter filled the event site, brimming with vitality of all things rejuvenated, with employees holding warm cups of milk tea, embarking together on a new journey of DingTalk with the blessings of "AI empowerment, all wishes fulfilled" from the leadership.

Red envelopes are an essential element of the New Year “festive atmosphere.” Traditionally, red envelopes handed out at the beginning of a new year are usually given in cash. This year, we’ve added a sense of warmth to the red envelope: the “Treat Red Envelope” co-launched by DingTalk and Elema combines red envelopes with popular beverages. The red envelope employees receive isn't just a number but also represents the warmth and comfort found in a cup of milk tea, making the opening day immersed in a warm and joyful atmosphere.

Many managers also use this special occasion—the beginning of the new year—as an opportunity to treat their teams and express appreciation for their hard work from the past year, which also conveys expectations for the journey ahead. Team members receiving this meaningful milk tea on the first workday feel warmth, which will then transform into enthusiasm and motivation for their work.

From an employee’s perspective, the DingTalk Treat Red Envelope provides a more considerate working experience. After the New Year holiday, employees may deal with post-holiday blues on their first workday, and at that moment, a warm cup of milk tea effectively relieves stress. Employees can freely choose nearby stores and their favorite beverages. Moreover, when placing their orders, they can customize the temperature and sweetness according to personal preferences, making the experience even more thoughtful.

In addition, the DingTalk Treat Red Envelope also excels in budget management and use across different regions. Before disbursing red envelopes, administrators can set maximum limits per beverage based on actual team headcount and budget arrangements, balancing incentive effects with cost control. Even if team members are spread across different cities, administrators can send red envelopes with one click, enabling employees across locations to select their favorite drinks nearby, feeling the warmth of the organization and the joy of starting work anew.

Would you like to experience this ritual sense of starting the year too? The operation is very simple! Method one: simply log in to the DingTalk platform and search for “Treat红包” (Treat Red Envelope) to experience it. Method two: upgrade to the latest version of the DingTalk client, and then you can also access it through “My” > “Wallet” > “Treat Red Envelope.” DingTalk’s Treat Red Envelope not only brings a fresh new experience to employees as they start the new work year but also offers a new way to build organizational culture and workplace socialization for the new year. What's more, the Treat Red Envelope supports custom封面 (cover customization), one-click forwarding to groups, and many other features and scenarios await your exploration, so call your colleagues and try it out together!

Precisely locating target customer groups significantly enhances the conversion rate of digital marketing. In practical operations, efficiently acquiring potential customer information and effectively engaging with them are the keys—which are precisely the expertise of Bei Marketing (https://mk.beiniuai.com).

Bei Marketing is a high-efficiency, intelligent email marketing tool specially designed for modern enterprises. According to specified keywords and collection conditions you enter (such as location, language, industry, social media, and exhibitions), it automatically collects business opportunities across relevant platforms, helping you quickly obtain contact information for potential customers. In addition, Bei Marketing features an AI-powered function to generate email templates that can customize different email content for different customer groups, automatically records email opening status, achieves intelligent interaction, and can even send SMS when necessary, ensuring the highest visibility of your messages.

The advantages of Bei Marketing also include a delivery rate as high as over 90%, a flexible billing model, and broad applicability. It offers professional solutions for various industries, including e-commerce, cross-border e-commerce, and education training. With worldwide coverage capabilities and comprehensive data analysis and optimization functions, Bei Marketing helps enterprises eliminate data blind spots and continuously improve email marketing effectiveness.

If you hope to enhance business performance with a more effective digital marketing strategy, consider trying Bei Marketing, making your marketing promotion more effortless and efficient. To learn more, please visit: https://mk.beiniuai.com.

DomTech is the official designated service provider of DingTalk in Hong Kong, specializing in providing DingTalk services to customers. If you would like to know more about DingTalk platform applications, you can consult our online service team directly. We have excellent development and operations teams, along with rich market service experience, to provide you professional solutions and service with DingTalk!