YiDa has released multi-language capabilities, supporting ten languages; featured applications support cross-application interconnection and custom details pages; Exclusive YiDa has upgraded enterprise log storage and approval comment customization; multi-person support for co-sign approval and optimized text descriptions.

Recently, Chongqing Zhongke Yaolu Boat Information Technology Co., Ltd. (hereinafter referred to as "Yaolu Boat Technology") signed a strategic cooperation agreement with DingTalk. Based on DingTalk's core digital capabilities, both parties will build an end-to-end solution for project management, enhancing organizational operation and business efficiency while exploring more AI application scenarios to empower emerging industries and jointly create a digital and intelligent future.

✦ Diverse Interactive Features

Creating a Vibrant Corporate Culture Atmosphere

How can we generate excitement and foster a sense of presence in the digital world?

The Ant OC team focused heavily on comment interaction, likes and visual effects. The previously monotonous single-colored comments are no more, replaced with colorful comments like “Happy Birthday” and “Here I come.” During the livestream, Ant employees only need to tap the lower right corner of the screen to unlock the exclusive 20th anniversary thumbs-up logo and dazzling "Zan Piao (点赞飘)," which allows them to cheer enthusiastically for colleagues performing remotely.

Beyond that, the rapid-fire screen effects are nothing short of impressive. Fireworks effects and birthday cake animations occupy nearly half the screen, complemented by exclusive "ANT 20" greetings and trendy multi-colored palettes, making the interaction fun and engaging. A simple one-click toggle allows you to return to the livestream at any time, making the user experience smooth and flexible.

Thanks to this approach, activity livestreams move beyond just one-way “viewing” to become more about “interaction” and “motion.” Tens of thousands of Ant employees found a sense of presence and belonging within the digital realm, allowing Ant Group to successfully showcase its corporate culture with a unique flair.

✦ Multiple Rounds of Interactive Drawing

Double the Event Ceremony Experience

Routine livestreamed raffles bore you? Looking for something fresh for an important company event?

Unique ceremonial experiences are key. Leveraging DingTalk's livestream lucky bag feature, recommend cards, and group livestream capabilities, the Ant OC team executed 28 interactive lucky draws, continuously drawing employees into the livestream.

Some lucky employees got travel and hotel packages by opening lucky bags, while others in the comment section won mechanical keyboards with the luck of the draw. Meanwhile, others nabbed monthly VIP passes from recommendation cards. This diversity and high frequency of draws rivaled the excitement at offline venues.

The Group Livestream function simultaneously broadcasts the livestream across multiple groups for efficient audience reach. Consequently, significant employee traffic flooded into the anniversary livestreams, greatly increasing participation and engagement levels.

✦ Bilingual Subtitles and Translation

Global Employees United Despite Distance

Ant Group employees spread across Hangzhou, Beijing, Shanghai, Singapore, Japan, the UK, Italy, the US, Australia, and beyond, operating as a truly global enterprise. Managing such a massive organization poses a challenge: how can we overcome linguistic barriers to satisfy viewing needs across global locations?

DingTalk livestream solved this challenge with its multi-language caption/translation function. Once activated, Ant employees could see real-time bilingual subtitles (supporting Chinese, English, Japanese, and Korean languages). Whether an employee is local to Hangzhou or working far away on the other side of the globe, everyone effortlessly comprehends livestream content, experiencing low latency, high concurrency viewing quality.

Notably, the Ant OC team preconfigured a terminology database through DingTalk livestream, including internal proper nouns and personal names, further ensuring subtitle accuracy and timeliness.

✦ Advanced Livestream Room Management

Safeguarding for 11 Hours

With a livestream spanning 11 hours, how can effective room control ensure that this marathon proceeds safely and smoothly?

Leveraging DingTalk's livestream assistant capabilities made long-duration broadcasts easier for the Ant OC team. Throughout the event, three dedicated livestream assistants performed separate functions, monitored console analytics in real-time, and pinned highlight remarks, ensuring healthy and ordered audience interaction.

Additionally, DingTalk Livestream’s screen watermark function made information traceable. Each viewer saw a personalized watermark displayed on the livestream video, effectively preventing content leakage and unauthorized sharing, thereby ensuring the security of internal information.

As a mature livestream platform, DingTalk Livestream not only supports rich livestream interaction tools and robust room management capabilities but also employs a highly experienced technical support team capable of providing more solutions and services.

“The livestream from Ant, with its characteristics of high concurrency, high demand, and multiple structures, often involves the coordination of multiple teams. Our team always tests and rehearses livestream plans in advance. For instance, prior to the official event, we conducted multiple rounds of testing over three days. We assessed risks related to possible faults, designed multiple sets of redundancy solutions to ensure a stable livestream connection and experience,” mentioned a member of the DingTalk Livestream team.

With DingTalk Livestream, Ant Group connected tens of thousands of its global employees, conducting a unique and unforgettable anniversary event. It not only ensured a stable, secure, and well-managed livestream process but also delivered an enhanced sense of ceremony and participation.

For large enterprise event livestreams, use “DingTalk Live Broadcast”!